Mining data to discover trends and sentiment

Sales and marketing specialists have never had better access to data, whether it is from loyalty programmes, databases or even social media.

In this week’s podcast, we speak to James Kaplan, of management consultants McKinsey, about how companies are finding “unfiltered customer sentiment” online, and how they can translate that into better decision making.

We also look at a survey that suggests that retailers are cutting back their investments in IT, and look at how one company claims it can save businesses time, and money, by processing their invoices for them.

Produced by Stephen Pritchard