Gearing up for the Games

In this week’s programme:

In just a few weeks’ time, athletes and sports fans will converge on London for the 2012 Olympic Games.

The Games will be significant users of technology. But they are also having a significant effect on businesses, both on the demand for their services, and on how they carry out their day-to-day work.

We speak to Tim Boden, technical director of London 2012 at BT, Fred Deschamps, head of price optimisation at hotels company Carlson Rezidor, and to Stephen Bailey, an IT expert at PA Consulting, about the impact of the Games.