FT Connected Business
  • Mining data to discover trends and sentiment Mar 15, 2011
  • Sales and marketing specialists have never had better access to data, whether it is from loyalty programmes, databases or even social media.

    In this week's podcast, we speak to James Kaplan, of management consultants McKinsey, about how companies are finding "unfiltered customer sentiment" online, and how they can translate that into better decision making.

    We also look at a survey that suggests that retailers are cutting back their investments in IT, and look at how one company claims it can save businesses time, and money, by processing their invoices for them.

    Produced by Stephen Pritchard
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ABOUT THIS PODCAST

Digital Business: Connected LivesInformation technology provides the infrastructure backbone for companies today. The Connected Business series of podcasts examines how business leaders can use IT to improve performance and exploit new opportunities for growth.

Presented by Stephen Pritchard