Listen to Lucy
  • Secret science of persuasion Nov 19, 2007 - 5:00 am
  • Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine
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ABOUT THIS PODCAST

Lucy Kellaway's podcastLucy Kellaway, the FT's management columnist, pokes fun at management fads and jargon, and celebrates the ups and downs of office life.

You can find more of Lucy Kellaway's columns from the Financial Times on our website and listen to more episodes of Listen to Lucy on iTunes, Stitcher, Audioboom or Soundcloud.