Risky data, supercars, and the future of advertising May 07, 2013
In this week's podcast:
Businesses are keen to collect more data, but is there a point where data poses a risk? KPMG's Eddie Short thinks there is. Plus we speak to McLaren Group CIO Stuart Birrell about how he protects the car maker and F1 team's information.
And, in a new series of conversations with senior business leaders, we ask Lindsey Evans, president of ad agency TBWA, how technology has changed her industry.