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      <title>FT Digital Business: Managing Intelligence</title>
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      <description><![CDATA[Organisations encounter far more data than any human mind can handle. So how should we use technology to gather information, analyse it, and serve it up in a meaningful, usable form? A special 3-part podcast from Digital Business.]]></description>
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	  <copyright>Copyright The Financial Times Ltd 2009. 'FT' and 'Financial Times' are trademarks of the Financial Times.</copyright>
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	  		<title>Digital Business: Managing Intelligence</title>
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	  <itunes:summary>Organisations encounter far more data than any human mind can handle. So how should we use technology to gather information, analyse it, and serve it up in a meaningful, usable form? A special 3-part podcast from Digital Business.</itunes:summary>
	  <itunes:author>FT Digital Business</itunes:author>
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         <title>Disparate sources: how to use data from a decentralised business in several languages</title>
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         <description><![CDATA[Case study 3: how Pernod Ricard has tackled the challenge of gathering and using data from over 70 subsidiaries around the world]]></description>
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		 <itunes:summary>Case study 3: how Pernod Ricard has tackled the challenge of gathering and using data from over 70 subsidiaries around the world</itunes:summary>
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         <title>Creating brands: how data can help the creative process</title>
         <link>http://podcast.ft.com/index.php?sid=37&amp;pid=626</link>
         <description><![CDATA[Case study 2: Daymon Worldwide, the world's largest private label food sales and marketing agency. Stephen Pritchard spoke to Abhi Beniwal, Daymon's senior director of information technology.]]></description>
     		 <author>podcast@ft.com (FT Digital Business)</author>
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		 <itunes:summary>Case study 2: Daymon Worldwide, the world's largest private label food sales and marketing agency. Stephen Pritchard spoke to Abhi Beniwal, Daymon's chief information officer.</itunes:summary>
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		 <itunes:duration>00:08:34</itunes:duration>
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         <title>Diseases and data: the response to swine flu</title>
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         <description><![CDATA[How Emergency Medical Associates responded to the outbreak of swine flu in New York]]></description>
     		 <author>podcast@ft.com (FT Digital Business)</author>
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         <pubDate>Thu, 26 Nov 2009 16:00:00 +0000</pubDate>
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